BUS 310
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Principles of Marketing
Department(s)
Course Description
This is a survey course designed to provide an overview of main concepts and theories in the field of marketing. The course introduces students to marketing concepts that are fundamental to the decision-making processes of marketing management. Students have ample opportunities to apply these concepts to problem situations and projects.
Course Typically Offered
Offered every semester.
Career
Undergraduate
Prerequsites
001423
Catalog Course Attributes
CO24 - SOCSCI (Social Sci and Historical), INTD - BLP (Business Leadership Progrm BUS)
Min Units
1
Max Units
1
Name
Lecture
Optional Component
No
Final Exam Type
Yes